Innovation at the Africa Business Forum
At the core of the 2024 Africa Business Forum, organized by the United Nations Economic Commission for Africa (UNCEA), lay a visionary approach aimed at harnessing technology to propel sustainable development and innovation across the continent. As the event organizer, we played a pivotal role in realizing this vision. Through collaboration with local Virtual & Augmented Reality experts, Guzo Technologies & Ephraim Hirpa we curated an immersive experience from start to finish.
A Digital Welcome & The Virtual Usher
To ensure guests felt fully immersed from the moment they stepped through the door, we collaborated with Ephriam Hirpa’s team to develop a virtual usher. This digital host greeted guests with enthusiasm, setting the tone for the momentous event ahead. As attendees made their way to the main conference hall, they were enveloped by captivating 3D visuals depicting futuristic African cities, perfectly aligning with the theme of the Africa Business Forum 2024.
Revolutionizing Training with Mixed Reality Experiences
As guests continued their journey through the event, our dedication to immersion extended further. Collaborating with Guzo Tech, we introduced an interactive firefighting simulator. This captivating addition not only demonstrated the power of virtual learning but also showcased how technology can transform training experiences into lifelike scenarios.
Stand Out Moment
Among the many memorable moments of the event was a groundbreaking agreement signed by Claver Gatete, UNECA Executive Secretary, and Doron Avni, Google VP of Government Affairs & Public Policy. This pivotal agreement is poised to propel digital transformation across Africa to unprecedented heights, emphasizing the critical importance of incorporating cutting-edge technologies into everyday experiences.
Future of Events & Immersive Tech
Incorporating cutting-edge VR and AR technology into events won’t just be a luxury—it’s becoming essential as the VR & AR industry heats up. Here are some of the consumer stats showing how demand for immersive experiences is increasing:
Creative industries such as gaming, live events, video entertainment, and retail are expected to fuel half of the VR market in 2025. (90+ Powerful Virtual Reality Statistics to Know in 2024 (g2.com)
Furthermore, the global virtual tourism industry is set to rise to over $24 billion by 2027, up from just $5 billion in 2021. (90+ Powerful Virtual Reality Statistics to Know in 2024 (g2.com)
Nearly 4 out of 10 Gen Z (37%) and millennial (38%) online users expressing keen interest in attending virtual concerts of their favorite musical artists, the demand for immersive experiences is undeniable. (90+ Powerful Virtual Reality Statistics to Know in 2024 (g2.com)
By staying at the forefront of technology and embracing the potential of VR and AR, you not only captivate audiences but also set new standards in event engagement. Together, let’s shape the future of events and lead the way in creating unforgettable experiences that transcend boundaries and redefine what’s possible.
