The Cup of Excellence is a competition held to encourage innovation and excellence among coffee bean farmers. Utilizing a stringent and competitive selection process, this competition has fundamentally changed the entire high-quality coffee industry in Ethiopia, creating opportunities for farmers and supporting significant advances in farming.

Farmers across Ethiopia enter their coffee beans to compete, with the winning beans announced during the Cup of Excellence – a festive event held across all coffee growing regions. Due to disruptions caused by the COVID-19 pandemic, it was decided that the 2020 edition in Ethiopia would be held as a hybrid event.


The Flawless team took into consideration the security parameters set by our client, as well as the desired level of engagement between the virtual and live attendees. Using Google Meet for the virtual attendees and speakers, we set up the live celebration with proper lighting, sound and seating, ensuring virtual attendees had an optimal view of the proceedings. Transitioning seamlessly between live and virtual speakers, the winning farmers were awarded in a truly sensational event celebrating their work.