Each year, Heineken Ethiopia organizes a special day for all of its employees in each brewery and head office. Staff members and their families are invited to a festive full-day event where they can enjoy lively games and delicious food while getting to know one another.
Our team first engaged in creative brainstorming to design various forms of entertainment for our guests. Taking into consideration age group and personality type, we organized a wide array of games and activities to engage every family member. We sourced the best vendors for food and designed engagement spaces between different activities to immerse guests in the fun, all the while subtly engaging the Heineken brand.
In each city where this event took place, Heineken employees were treated to a day of pure joy where they were able to connect with one another and appreciate the company that most see as their second home.
