How to launch the new look, taste, and brand of one of the leading beer brands in Addis Ababa, while thrilling consumers, retailers and company staff?

Full production mode – Flawless style!


Our amazing team created a visual story to highlight the changes in the design and taste of the new Walia bottle. Supported by atmospheric music, the story started from the farmers and went up the value chain. Synchronized dancers moved in unison as the music increased in tempo, building up to a big reveal.

Afterwards, we created a space for full brand engagement, allowing attendees to immerse themselves in the brand through print, taste corners and, of course, cheer and dancing!