The Trace Music Awards – A Landmark Event in African Entertainment

 A Milestone in African Entertainment

At Flawless Events, we are thrilled to share the remarkable story behind organizing the Trace Music Awards, an event that has reshaped the landscape of African entertainment. This prestigious awards show, birthed by Trace, a global TV and multimedia platform, achieved a monumental feat by bringing together 50 of the largest African artists on a single stage.

The Beginning of an Extraordinary Journey

The journey to the Trace Music Awards began with an unexpected opportunity. It was a series of strategic connections and negotiations that eventually led to Rwanda being chosen as the host country. This milestone event marked a new era in our company’s history, venturing beyond our usual scope and into the expansive world of international music awards.

Navigating Uncharted Territories

Organizing the Trace Music Awards was more than just an event planning challenge; it was a foray into the high-stakes, high-energy world of the entertainment industry. Our team embraced this unique challenge with passion and dedication. From coordinating with the venue to managing live TV broadcast productions, every aspect required meticulous planning and seamless execution.

The Power of Global Teamwork

This event was a testament to the power of global collaboration. Our team, connected virtually across different continents, worked tirelessly to refine every detail. There were moments of intense discussions, creative disagreements, and emotional highs and lows. Every hurdle was an opportunity to innovate and every challenge, a chance to excel.

Celebrating Success and Embracing Learnings

The Trace Music Awards in Rwanda was more than just a successful event; it was a groundbreaking moment for African music on the global stage. The buzz it created in the entertainment world, the joy it brought to the artists, and the pride it instilled in everyone involved were unparalleled. While there were obstacles and learning curves, the positive impact far outweighed the challenges.

As we look back, the Trace Music Awards stands as a landmark achievement in our portfolio – a testament to our team’s ability to deliver excellence under extraordinary circumstances. The event was a dazzling display of talent, with a red carpet worthy of Hollywood and performances that electrified the arena.

Echoing Across the Globe

Olivier Laouchez, the co-founder of Trace, captured the essence of the night perfectly, stating, “African contemporary music has become a global phenomenon.” This statement was not just rhetoric; it was a reality mirrored by the global media attention the event received. Major outlets like Billboard and BBC put the spotlight on the Trace Awards, amplifying its significance and reach across continents. 🌍🎤

The Trace Music Awards in Kigali didn’t just celebrate African music; it showcased it on a global stage, proving that music knows no boundaries and can unite people across cultures and countries.

At Flawless Events, we are more than just event planners; we are creators of unforgettable experiences, and the Trace Music Awards was a spectacular illustration of this ethos.

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 With branches located in: Addis Ababa, Ethiopia, Washington D.C, USA, and Kigali, Rwanda we have been organizing events all over the world for the past 15 years!



Côte d'Ivoire


Bukina Fasso






South Africa